The neuroscience of creativity: a promising or perilous enterprise?

portunity with regard to the neuroscience of creativity. The field is very much in its nascent phase with an overabundance of questions waiting to be explored yet few research groups that focus on creative neurocognition as a primary field of study. We are therefore in a unique position to critically assess and unanimously determine the direction and standards that should be applied to investigations of the neuroscience of creativity. Indeed the endeavors that we pursue at this stage as neuroscientists and psychologists in order to understand the nature and function of human creativity in relation to the brain will form the very foundation of this incredible store of knowledge. The onus is therefore on us to deal head on with the thorny issues at hand, and to both operationalize and systematize the neuroscientific study of creativity. In the following chapter, three key issues which stand to hinder real progress being made in the neuroscience of creativity will be discussed.